{"id":4209,"date":"2026-01-20T21:17:32","date_gmt":"2026-01-21T00:17:32","guid":{"rendered":"https:\/\/webliv.com\/?page_id=4209"},"modified":"2026-01-20T21:36:26","modified_gmt":"2026-01-21T00:36:26","slug":"elementor-4209","status":"publish","type":"page","link":"https:\/\/webliv.com\/en\/elementor-4209\/","title":{"rendered":"P2-Arquitetura-Funil-Diferenciacao"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4209\" class=\"elementor elementor-4209\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-665fffd1 e-con-full e-flex e-con e-parent\" data-id=\"665fffd1\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed86a59 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"7ed86a59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"188\" src=\"https:\/\/webliv.com\/wp-content\/uploads\/2026\/01\/image_1-1-1-768x192.png\" class=\"attachment-medium_large size-medium_large wp-image-4196\" alt=\"\" srcset=\"https:\/\/webliv.com\/wp-content\/uploads\/2026\/01\/image_1-1-1-768x192.png 768w, https:\/\/webliv.com\/wp-content\/uploads\/2026\/01\/image_1-1-1-300x75.png 300w, https:\/\/webliv.com\/wp-content\/uploads\/2026\/01\/image_1-1-1-1024x256.png 1024w, https:\/\/webliv.com\/wp-content\/uploads\/2026\/01\/image_1-1-1-1536x384.png 1536w, https:\/\/webliv.com\/wp-content\/uploads\/2026\/01\/image_1-1-1-18x5.png 18w, https:\/\/webliv.com\/wp-content\/uploads\/2026\/01\/image_1-1-1-1568x392.png 1568w, https:\/\/webliv.com\/wp-content\/uploads\/2026\/01\/image_1-1-1.png 1600w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:25%;max-width:1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8f90a6 e-flex e-con-boxed e-con e-child\" data-id=\"d8f90a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11e3f65 elementor-widget elementor-widget-text-editor\" data-id=\"11e3f65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>P2 &#8211;\u00a0 Arquitetura do Funil &amp; Diferencia\u00e7\u00e3o<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7878fa23 elementor-widget elementor-widget-text-editor\" data-id=\"7878fa23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83c\udfaf\u00a0Este formul\u00e1rio coleta as informa\u00e7\u00f5es necess\u00e1rias para construir seu posicionamento, diferencia\u00e7\u00e3o e dire\u00e7\u00e3o estrat\u00e9gica dos pr\u00f3ximos 90 dias.<\/p><div>\u00a0<\/div><div>\u00a0<\/div><div>\u26a0\ufe0f\u00a0<strong>IMPORTANTE:<\/strong><ul><li>Este formul\u00e1rio depende da conclus\u00e3o do P1 (Pesquisa)<\/li><li>Responda com base na realidade atual do seu neg\u00f3cio \u2014 n\u00e3o no que voc\u00ea gostaria que fosse<\/li><li>Se n\u00e3o souber alguma informa\u00e7\u00e3o exata, fa\u00e7a sua melhor estimativa<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c1b87f e-flex e-con-boxed e-con e-child\" data-id=\"9c1b87f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc1bd2b elementor-button-align-center elementor-widget elementor-widget-form\" data-id=\"7bc1bd2b\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Pr\\u00f3ximo&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;step_type&quot;:&quot;none&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"P2 - Arquitetura do Funil\" aria-label=\"P2 - Arquitetura do Funil\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"4209\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7bc1bd2b\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"P2-Arquitetura-Funil-Diferenciacao\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"4209\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-step elementor-field-group elementor-column elementor-field-group-step1 elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"e-field-step elementor-hidden\" data-label=\"\" data-previousbutton=\"Voltar\" data-nextbutton=\"Pr\u00f3xima Etapa\" data-iconurl=\"\" data-iconlibrary=\"fas fa-star\" data-icon=\"&lt;svg class=&quot;e-font-icon-svg e-fas-star&quot; viewBox=&quot;0 0 576 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" ><\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-html_intro elementor-col-100\">\n\t\t\t\t\t<div style=\"text-align: center;\"><h2 style=\"font-family: 'Roboto', sans-serif; font-weight: 700; color: #8C2025; margin-bottom: 15px;\">BLOCO 0 \u2014 IDENTIFICA\u00c7\u00c3O<\/h2><p style=\"font-family: 'Roboto', sans-serif; font-weight: 400; color: #555555; line-height: 1.6;\"><p>Informa\u00e7\u00f5es para controle interno<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nome_completo elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nome_completo\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t1. Nome completo\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[nome_completo]\" id=\"form-field-nome_completo\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Digite seu nome completo\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t2. E-mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Digite um e-mail v\u00e1lido para contato\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nome_empresa elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nome_empresa\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t3. Nome da empresa ou marca\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[nome_empresa]\" id=\"form-field-nome_empresa\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nome da sua empresa ou marca pessoal\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-step elementor-field-group elementor-column elementor-field-group-step2 elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"e-field-step elementor-hidden\" data-label=\"\" data-previousbutton=\"Voltar\" data-nextbutton=\"Continuar\" data-iconurl=\"\" data-iconlibrary=\"fas fa-star\" data-icon=\"&lt;svg class=&quot;e-font-icon-svg e-fas-star&quot; viewBox=&quot;0 0 576 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" ><\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-html_bloco1 elementor-col-100\">\n\t\t\t\t\t<div style=\"text-align: center;\"><h2 style=\"font-family: 'Roboto', sans-serif; font-weight: 700; color: #8C2025; margin-bottom: 15px;\">BLOCO 1 \u2014 DIAGN\u00d3STICO DE FUNIL<\/h2><p style=\"font-family: 'Roboto', sans-serif; font-weight: 400; color: #555555; line-height: 1.6;\">Vamos entender como est\u00e1 seu processo de atra\u00e7\u00e3o e convers\u00e3o de clientes.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-leads_mes elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-leads_mes\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t1- Quantos leads\/interessados voc\u00ea recebe por m\u00eas?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before\">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewbox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[leads_mes]\" id=\"form-field-leads_mes\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Menos de 10\">Menos de 10<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"10 a 30\">10 a 30<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"31 a 50\">31 a 50<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Mais de 50\">Mais de 50<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-conversao_propostas elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-conversao_propostas\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t2- De cada 10 propostas enviadas, quantas viram cliente?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before\">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewbox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[conversao_propostas]\" id=\"form-field-conversao_propostas\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Menos de 2 (convers\u00e3o baixa)\">Menos de 2 (convers\u00e3o baixa)<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"2 a 4 (convers\u00e3o m\u00e9dia)\">2 a 4 (convers\u00e3o m\u00e9dia)<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"5 ou mais (convers\u00e3o boa)\">5 ou mais (convers\u00e3o boa)<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"N\u00e3o sei \/ N\u00e3o acompanho\">N\u00e3o sei \/ N\u00e3o acompanho<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-origem_clientes elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-origem_clientes\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t3- De onde v\u00eam seus clientes hoje?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[origem_clientes]\" id=\"form-field-origem_clientes\" rows=\"3\" placeholder=\"Ex: Instagram, indica\u00e7\u00f5es, an\u00fancios, eventos, etc.\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-clientes_indicacao elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-clientes_indicacao\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t4- Voc\u00ea tem clientes satisfeitos que poderiam indicar novos?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before\">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewbox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[clientes_indicacao]\" id=\"form-field-clientes_indicacao\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Sim, tenho v\u00e1rios\">Sim, tenho v\u00e1rios<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Tenho alguns\">Tenho alguns<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Ainda n\u00e3o tenho\">Ainda n\u00e3o tenho<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"N\u00e3o sei\">N\u00e3o sei<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-step elementor-field-group elementor-column elementor-field-group-step3 elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"e-field-step elementor-hidden\" data-label=\"\" data-previousbutton=\"Voltar\" data-nextbutton=\"Continuar\" data-iconurl=\"\" data-iconlibrary=\"fas fa-star\" data-icon=\"&lt;svg class=&quot;e-font-icon-svg e-fas-star&quot; viewBox=&quot;0 0 576 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" ><\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-html_bloco2 elementor-col-100\">\n\t\t\t\t\t<div style=\"text-align: center;\"><h2 style=\"font-family: 'Roboto', sans-serif; font-weight: 700; color: #8C2025; margin-bottom: 15px;\">BLOCO 2 \u2014 ESTRUTURA ATUAL<\/h2><p style=\"font-family: 'Roboto', sans-serif; font-weight: 400; color: #555555; line-height: 1.6;\">Vamos entender o que voc\u00ea j\u00e1 tem estruturado no seu neg\u00f3cio.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-oferta_clara elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-oferta_clara\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t5- Sua oferta principal est\u00e1 clara e documentada?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup\"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Sim, est\u00e1 clara\" id=\"form-field-oferta_clara-0\" name=\"form_fields[oferta_clara]\" required=\"required\"> <label for=\"form-field-oferta_clara-0\">Sim, est\u00e1 clara<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Mais ou menos\" id=\"form-field-oferta_clara-1\" name=\"form_fields[oferta_clara]\" required=\"required\"> <label for=\"form-field-oferta_clara-1\">Mais ou menos<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Ainda n\u00e3o\" id=\"form-field-oferta_clara-2\" name=\"form_fields[oferta_clara]\" required=\"required\"> <label for=\"form-field-oferta_clara-2\">Ainda n\u00e3o<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"N\u00e3o sei\" id=\"form-field-oferta_clara-3\" name=\"form_fields[oferta_clara]\" required=\"required\"> <label for=\"form-field-oferta_clara-3\">N\u00e3o sei<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-cases_depoimentos elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-cases_depoimentos\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t6- Quantos cases\/depoimentos de clientes voc\u00ea tem documentados?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before\">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewbox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[cases_depoimentos]\" id=\"form-field-cases_depoimentos\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Selecione\">Selecione<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Nenhum\">Nenhum<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"1 a 3\">1 a 3<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"4 a 10\">4 a 10<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Mais de 10\">Mais de 10<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-producao_conteudo elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-producao_conteudo\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t7- Voc\u00ea j\u00e1 produz conte\u00fado? Com que frequ\u00eancia?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before\">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewbox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[producao_conteudo]\" id=\"form-field-producao_conteudo\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Selecione\">Selecione<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"N\u00e3o produzo\">N\u00e3o produzo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"1 a 2 vezes por semana\">1 a 2 vezes por semana<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"3 a 5 vezes por semana\">3 a 5 vezes por semana<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Todos os dias\">Todos os dias<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Sem frequ\u00eancia definida\">Sem frequ\u00eancia definida<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-automacao_leads elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-automacao_leads\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t8- Voc\u00ea tem automa\u00e7\u00e3o de captura de leads configurada?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup\"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Sim, tenho\" id=\"form-field-automacao_leads-0\" name=\"form_fields[automacao_leads]\" required=\"required\"> <label for=\"form-field-automacao_leads-0\">Sim, tenho<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Tenho parcial\" id=\"form-field-automacao_leads-1\" name=\"form_fields[automacao_leads]\" required=\"required\"> <label for=\"form-field-automacao_leads-1\">Tenho parcial<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Ainda n\u00e3o\" id=\"form-field-automacao_leads-2\" name=\"form_fields[automacao_leads]\" required=\"required\"> <label for=\"form-field-automacao_leads-2\">Ainda n\u00e3o<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"N\u00e3o sei o que \u00e9\" id=\"form-field-automacao_leads-3\" name=\"form_fields[automacao_leads]\" required=\"required\"> <label for=\"form-field-automacao_leads-3\">N\u00e3o sei o que \u00e9<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-step elementor-field-group elementor-column elementor-field-group-step4 elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"e-field-step elementor-hidden\" data-label=\"\" data-previousbutton=\"Voltar\" data-nextbutton=\"Continuar\" data-iconurl=\"\" data-iconlibrary=\"fas fa-star\" data-icon=\"&lt;svg class=&quot;e-font-icon-svg e-fas-star&quot; viewBox=&quot;0 0 576 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" ><\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-html_bloco3 elementor-col-100\">\n\t\t\t\t\t<div style=\"text-align: center;\"><h2 style=\"font-family: 'Roboto', sans-serif; font-weight: 700; color: #8C2025; margin-bottom: 15px;\">BLOCO 3 \u2014 RECURSOS E OBJETIVO<\/h2><p style=\"font-family: 'Roboto', sans-serif; font-weight: 400; color: #555555; line-height: 1.6;\">Vamos calibrar seu plano de a\u00e7\u00e3o para sua realidade.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-horas_marketing elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-horas_marketing\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t9- Quantas horas por semana voc\u00ea pode dedicar a marketing\/conte\u00fado?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before\">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewbox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[horas_marketing]\" id=\"form-field-horas_marketing\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Selecione\">Selecione<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Menos de 2 horas\">Menos de 2 horas<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"2 a 5 horas\">2 a 5 horas<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"5 a 10 horas\">5 a 10 horas<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Mais de 10 horas\">Mais de 10 horas<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-trabalho_solo_ajuda elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-trabalho_solo_ajuda\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t10- Voc\u00ea faz sozinho(a) ou tem ajuda?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup\"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Fa\u00e7o tudo sozinho(a)\" id=\"form-field-trabalho_solo_ajuda-0\" name=\"form_fields[trabalho_solo_ajuda]\" required=\"required\"> <label for=\"form-field-trabalho_solo_ajuda-0\">Fa\u00e7o tudo sozinho(a)<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Tenho ajuda pontual\" id=\"form-field-trabalho_solo_ajuda-1\" name=\"form_fields[trabalho_solo_ajuda]\" required=\"required\"> <label for=\"form-field-trabalho_solo_ajuda-1\">Tenho ajuda pontual<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Tenho equipe dedicada\" id=\"form-field-trabalho_solo_ajuda-2\" name=\"form_fields[trabalho_solo_ajuda]\" required=\"required\"> <label for=\"form-field-trabalho_solo_ajuda-2\">Tenho equipe dedicada<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Terceirizo algumas coisas\" id=\"form-field-trabalho_solo_ajuda-3\" name=\"form_fields[trabalho_solo_ajuda]\" required=\"required\"> <label for=\"form-field-trabalho_solo_ajuda-3\">Terceirizo algumas coisas<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-conforto_videos elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-conforto_videos\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t11- Voc\u00ea se sente confort\u00e1vel gravando v\u00eddeos?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup\"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Sim, totalmente\" id=\"form-field-conforto_videos-0\" name=\"form_fields[conforto_videos]\" required=\"required\"> <label for=\"form-field-conforto_videos-0\">Sim, totalmente<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Mais ou menos\" id=\"form-field-conforto_videos-1\" name=\"form_fields[conforto_videos]\" required=\"required\"> <label for=\"form-field-conforto_videos-1\">Mais ou menos<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"N\u00e3o me sinto \u00e0 vontade\" id=\"form-field-conforto_videos-2\" name=\"form_fields[conforto_videos]\" required=\"required\"> <label for=\"form-field-conforto_videos-2\">N\u00e3o me sinto \u00e0 vontade<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Nunca gravei\" id=\"form-field-conforto_videos-3\" name=\"form_fields[conforto_videos]\" required=\"required\"> <label for=\"form-field-conforto_videos-3\">Nunca gravei<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-objetivo_90dias elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-objetivo_90dias\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t12- Qual seu principal objetivo nos pr\u00f3ximos 90 dias?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[objetivo_90dias]\" id=\"form-field-objetivo_90dias\" rows=\"4\" placeholder=\"Descreva seu objetivo principal para os pr\u00f3ximos 3 meses\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-step elementor-field-group elementor-column elementor-field-group-step5 elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"e-field-step elementor-hidden\" data-label=\"\" data-previousbutton=\"Voltar\" data-nextbutton=\"Enviar P2\" data-iconurl=\"\" data-iconlibrary=\"fas fa-star\" data-icon=\"&lt;svg class=&quot;e-font-icon-svg e-fas-star&quot; viewBox=&quot;0 0 576 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" ><\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-html_bloco5 elementor-col-100\">\n\t\t\t\t\t<div style=\"text-align: center;\"><h2 style=\"font-family: 'Roboto', sans-serif; font-weight: 700; color: #8C2025; margin-bottom: 15px;\">BLOCO 4 \u2014 AUTORIZA\u00c7\u00c3O<\/h2><p style=\"font-family: 'Roboto', sans-serif; font-weight: 400; color: #555555; line-height: 1.6;\">Confirme as informa\u00e7\u00f5es antes de enviar.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-confirmacao_informacoes elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-confirmacao_informacoes\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t1. Confirma\u00e7\u00e3o de Veracidade\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[confirmacao_informacoes]\" id=\"form-field-confirmacao_informacoes\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-confirmacao_informacoes\">Voc\u00ea confirma que as informa\u00e7\u00f5es fornecidas neste formul\u00e1rio representam a realidade atual do seu neg\u00f3cio (volume de leads, convers\u00e3o, estrutura comercial e canais ativos)?<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-autorizacao_uso elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-autorizacao_uso\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t2. Autoriza\u00e7\u00e3o de Uso\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[autorizacao_uso]\" id=\"form-field-autorizacao_uso\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-autorizacao_uso\">Autoriza o time 8Ps Pro a utilizar essas informa\u00e7\u00f5es, junto com o relat\u00f3rio P1 (Pesquisa) j\u00e1 entregue, para gerar sua Devolutiva P2 \u2014 definindo posicionamento, personas priorit\u00e1rias, tom de voz, estrat\u00e9gia de conte\u00fado e plano de a\u00e7\u00e3o?<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar P2<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>P2 &#8211;\u00a0 Arquitetura do Funil &amp; Diferencia\u00e7\u00e3o \ud83c\udfaf\u00a0Este formul\u00e1rio coleta as informa\u00e7\u00f5es necess\u00e1rias para construir seu posicionamento, diferencia\u00e7\u00e3o e dire\u00e7\u00e3o estrat\u00e9gica dos pr\u00f3ximos 90 dias. \u00a0\u00a0\u26a0\ufe0f\u00a0IMPORTANTE: Este formul\u00e1rio depende da conclus\u00e3o do P1 (Pesquisa) Responda com base na realidade atual do seu neg\u00f3cio \u2014 n\u00e3o no que voc\u00ea gostaria que fosse Se n\u00e3o souber alguma&hellip; <a class=\"more-link\" href=\"https:\/\/webliv.com\/en\/elementor-4209\/\">Continue reading <span class=\"screen-reader-text\">P2-Arquitetura-Funil-Diferenciacao<\/span><\/a><\/p>","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-4209","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/webliv.com\/en\/wp-json\/wp\/v2\/pages\/4209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webliv.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/webliv.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/webliv.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/webliv.com\/en\/wp-json\/wp\/v2\/comments?post=4209"}],"version-history":[{"count":0,"href":"https:\/\/webliv.com\/en\/wp-json\/wp\/v2\/pages\/4209\/revisions"}],"wp:attachment":[{"href":"https:\/\/webliv.com\/en\/wp-json\/wp\/v2\/media?parent=4209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}